Graphic Designer

I collaborated with Parisian Corner, a wine bar and gift shop in downtown Buffalo, MN, to grow their Instagram presence.

2022-2023

Working within their brand book, I created social media content and retail flyers. Using Adobe Illustrator, InDesign, and Photoshop, I optimized layouts for correct platform aspect ratios and ensured brand visibility through logo placement.

Aesthetically, I incorporated subtle textural overlays, refined typography, and intentional use of visual hierarchy.

This is where I learned how to use Meta Business Suite to schedule posts, analyze engagement metrics, and ensure content was delivered strategically across platforms.

Measurable accomplishments:

- Developed templates that cut production time by 2 hours per project.

- Supported an event that attracted over 60 attendees, strengthening brand image.

- Reduced printing costs by 70% through efficient file prep and layout optimization

- Delivered projects over 3 days ahead of deadline by streamlining design workflows.

This project strengthened my ability to utilize a brand’s image to drive sales and business results.